Cybercrime isn’t taking a break any time soon. In fact, it’s safe to bank on just the opposite. Malicious activity has surged nearly 250 percent since last summer, and there are no signs of slowing down. The good news is, we’re working even harder to stay ahead of these threats. That’s why this year, we’re taking our booth to the next level. 

Cybersecurity is one thing. Peace of mind is another. 

That distinction matters more than ever as dealerships rely on fast-moving data, connected systems, and digital workflows to keep business moving. Whether you’re attending the show or getting all the updates from home, here’s an early look at what we’re doing in Las Vegas. 

When Cyberthreats Knock, Trust the SOC

The Security Operations Center is our command hub where threats are monitored, investigated, and eradicated 24/7/365. It’s led by cybersecurity experts who understand dealership environments. If something at your dealership looks off, our team is already aware, fighting to protect you long before it turns into a problem. 

This year, we’ll be bringing the SOC to NADA! Anyone who visits our booth will get a firsthand demonstration of how we operate behind the scenes, offering a clearer look at the tools, workflows, and decision-making that go into protecting dealerships every day.  

Cyber Siege: Learn About Cyberthreats

Your focus is on the dealership. It’s on keeping not just customers, but your entire team happy. So much happens in a day that cybersecurity often fails to make the list of things to do. You’ve never encountered a cyberattack before, so why would one happen now? But that’s when risks are the highest. Breaches happen when cybersecurity stops being a core component of your business. 

That’s why created our very own cybersecurity board game.

There’s never been a more fun way to learn about the danger and reality of cyberthreats. Attendees will put their luck to the test and see what happens when cybersecurity is left up to a game of chance. Walk through real-world scenarios that showcase how even the smallest setback can snowball into a shutdown. You’ve never had a more fun or interactive experience learning about cyberthreats.  

Elevate Your Dealership

Whether you’re coming to Vegas or following along from your dealership, there’s plenty to be excited about surrounding NADA. Here’s what else we’ll be discussing at the show: 
  • Cybersecurity 
    Dealership security requires more than just checking boxes and remaining compliant. Stay safe 24/7/365 with network monitoring, email security, penetration testing, and endpoint detection and response. 
  • IT Management
    Thanks to a combination of remote assistance and on-site support, we’ve got your network, server, hardware, phones, and email secured against would-be attackers.  
  • Compliance 
    We’ll handle employee security awareness training, phishing simulations, and executive reporting for compliance. You keep your focus on your customers.   
  • Incident Response 
    We’ll find the root cause of an attack, remediate the problem, and work with your cyber insurance and IT companies for a swift recovery.  
We’re looking forward to bringing these conversations to NADA 2026 and sharing how Proton helps dealerships protect what keeps their business moving. From proactive cybersecurity and 24/7 monitoring to IT management and incident response, our team is focused on helping dealerships stay secure without slowing down operations. 

There’s going to be a lot happening in Las Vegas, but the Proton booth is something you won’t want to miss!